Heritage tourism has emerged as a major contributor to the tourism industry in the past few years employing millions of people directly and indirectly. Right now, tourism accounts for about 15% of the economy of Rajasthan and contributes about 11.2 per cent and 3.3 per cent share in India's foreign and domestic tourist arrivals respectively. Heritage sites are an attraction for not just domestic tourists but also gain attention from the international tourists especially with the attribution of labels such as UNESCO world heritage.
The World Heritage Site (WHS) of Hampi is a lived landscape.The site is a dynamic, riverine, agricultural, socio-cultural ecological production landscape. The key threat to the site’s Outstanding Universal Value (OUV) is the current extremely limited definition and understanding of the site. As a consequence of this, the State Party’s approach to management is bereft of community participation.