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Resource Center
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Guidelines to nourish wellness tourism soon
February 16, 2011

Guidelines to nourish wellness tourism soon

http://www.dailypioneer.com/318022/Guidelines-to-nourish-wellness-tourism-soon.html

16 February 2011

New Delhi: Wellness centres such as spa, gym and beauty care centres will, henceforth, find it difficult to ignore providing quality services to their clients — both international and domestic tourists. The Government on Tuesday came out with guidelines to make the unregulated sector accountable and competitive as per global standards.

The need for the norms has been constantly felt as in India, though the Rs 11,000-crore Wellness Tourism Industry has been growing at the rate of 35 per cent annually, poor quality services at dubious wellness centres, proliferating at an alarming speed, have put the sector in bad light.

As a result, despite being considered as an ancient heritage of healing, India's Wellness Tourism Industry is facing severe competition from several other nations such as Singapore which are positioning themselves as leading destinations by ensuring quality services.

"These norms will be applicable to all wellness centres across the country," Tourism Minister Subodh Kant Sahai said while releasing the guidelines prepared by National Accreditation Standards for Hospitals and Healthcare providers of Quality Control of India and approved by Department of AYUSH.

The new norms which might become mandatory soon would be looking into aspects of functioning of wellness centres like identifying and correcting unhygienic service delivery practices, well-trained staff besides laying down a system for continuous monitoring of quality of services being provided.

Defining the concept of wellness, Sahai said, "It has been interpreted from several perspectives and we in India should relate it to our ancient system of living the tradition that is still preserved namely the constant, conscious pursuit of living life to its fullest in harmony with the environment."


He said, "I think it should be mandatory as we are dealing directly with tourists and they should have good experience. But initially we are seeking voluntary implementation. Later on we may opt for enforcing the guidelines."

Among others, the guidelines will also look into the hygienic issue to prevent catching infections from the staff or the other customers by ensuring cleaning and disinfection practices for linen and equipment.