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Kerala Tourism sweeps PATA Awards 2011
February 04, 2011
Kerala Tourism sweeps PATA Awards 2011
http://expressbuzz.com/states/kerala/Kerala-Tourism-sweeps-PATA-Awards-2011/245169.html
4 February 2011
Kerala Tourism sweeps PATA Awards 2011
http://expressbuzz.com/states/kerala/Kerala-Tourism-sweeps-PATA-Awards-2011/245169.html
4 February 2011
Thiruvananthapuram: Kerala Tourism has won four top honours at the Pacific Asia Travel Association (PATA) Awards 2011 for outstanding achievement in tourism.
Kerala Tourism's new global campaign film 'Your Moment is Waiting' bagged an unprecedented three PATA Gold Awards, which were announced in Bangkok yesterday, a release from department of tourism said here today.
Kerala, which is the only Indian state to figure in the PATA awards list this year, also picked up one of the four PATA Grand Awards in the environment category for its 'Responsible Tourism' effortst in Kumarakom.
Expressing satisfaction, Kerala Tourism Minister Kodiyeri Balakrishnan said ''The Grand Award puts an even greater responsibility on us to ensure that the achievements of Responsible Tourism in Kumarakom are sustained and taken to the next level to create a replicable model in tourism practices.
The three awards for 'Your Moment is Waiting' signify the creative edge, which our marketing campaigns have been acclaimed for. But this is the first time that Kerala has won four international awards of significance. We are very proud of it'', he said.
Kerala Tourism's film ''Your Moment is Waiting' won three PATA Gold awards in Marketing: Secondary Government Destination, Marketing: Media-Travel Advertisement Broadcast Media and Marketing: Media-Public Relations.
Kerala Tourism Secretary Dr.Venu V. said, ''This is an unprecedented honour. It is a recognition of the hard work put in by Kerala Tourism, its department, its associates and its agencies in managing the Kerala brand and devising an innovative marketing strategy''.
Kerala Tourism's new global campaign film 'Your Moment is Waiting' bagged an unprecedented three PATA Gold Awards, which were announced in Bangkok yesterday, a release from department of tourism said here today.
Kerala, which is the only Indian state to figure in the PATA awards list this year, also picked up one of the four PATA Grand Awards in the environment category for its 'Responsible Tourism' effortst in Kumarakom.
Expressing satisfaction, Kerala Tourism Minister Kodiyeri Balakrishnan said ''The Grand Award puts an even greater responsibility on us to ensure that the achievements of Responsible Tourism in Kumarakom are sustained and taken to the next level to create a replicable model in tourism practices.
The three awards for 'Your Moment is Waiting' signify the creative edge, which our marketing campaigns have been acclaimed for. But this is the first time that Kerala has won four international awards of significance. We are very proud of it'', he said.
Kerala Tourism's film ''Your Moment is Waiting' won three PATA Gold awards in Marketing: Secondary Government Destination, Marketing: Media-Travel Advertisement Broadcast Media and Marketing: Media-Public Relations.
Kerala Tourism Secretary Dr.Venu V. said, ''This is an unprecedented honour. It is a recognition of the hard work put in by Kerala Tourism, its department, its associates and its agencies in managing the Kerala brand and devising an innovative marketing strategy''.