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Egypt Tourism Promotes Culture and Christian Pilgrimage in India Market


25th July, 2018

Prasenjit Chakraborty | Mumbai: With 30% growth in Indian tourist arrivals in 2017, Egypt Tourism is conducting roadshows to promote its cultural, Christian pilgrimage and MICE offering.

“Christian pilgrimage is one of the important focus areas and for that we are focusing Mumbai, Bengaluru and specifically Kochi,” said Ismail Amer, Egyptian Tourism Counsellor, on the sidelines of their roadshow in Mumbai.

Besides Mumbai, the roadshow will be held in cities like Bengaluru, Kochi and Ahmedabad. “Last year also we conducted roadshows in four cities. But this time we replaced Delhi with Kochi to target Christian pilgrimage traffic from Kochi,” justified Amer. He also made it clear that they are targeting Egypt as a stand-alone spiritual experience.

Speaking about MICE, Amer said that Egypt has everything to attract MICE traffic from India and they are working in this direction. “Today also we held a discussion with airlines, tour operators and various associations of the travel industry. The meeting was to provide further momentum to MICE segment,” revealed Amer. Egypt Tourism is targeting IT, pharma and retail segments for MICE.

“Though we are targeting three specific segments through these roadshows but this doesn’t mean that we are neglecting other products. We are very happy with the response from India and expect 1,30,000-1,40,000 tourists from India,” said Amer.

The roadshow in Mumbai witnessed participation from airline, tour operates, hotels and it seems that India has emerged a very important market for them.

Mahmoud Ahmed, Managing Director, Abou El Houl, while speaking to TravelBiz Monitor said that day by day the number of tourists from India to Egypt is growing. “Today India has emerged as one of the best source markets for Egypt. Pyramids, Egyptian museum, old Cairo, etc. are very popular among Indian tourists,” said Ahmed. Similarly, Gasser Anwar Riad, CEO, Nature Travel, said that he expects 30% growth in business from India compared to the last year. “The response from cities like Delhi, Mumbai, Chennai, Bengaluru, Pune is very encouraging. Last year we received 150 groups from India,” he said.