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Resource Center
Conflict of Interest in KPMG's Drafting Of Karnataka’s Forest Plan And Coal India’s Vision Plan, Activists Say 
November 04, 2018

The Karnataka Forest department has asked KPMG, the global financial consultanc

 
Is India Trying to Subdue Kashmir Through Religious Tourism? 
July 17, 2018
The Indian state under the increasing influence of Hindu nationalism is using Hindu pilgrimage sites..
 
“Aswachh Bharat” marks Amarnath yatra 
July 15, 2018

Tourism and Plastic: Exploring the Contours 

June 04, 2018
The threat that plastic poses to the health of the planet has been raising alarm bells for some time..
 
As Women, Are We Really Economically Empowered A view from the point of view of Tourism 
April 10, 2018

Do we enjoy the same quality of life as our male counterparts? How can we, when the figures of women..

 
JLR-The New Attraction
September 18, 2015
 
JLR—The New Attraction


http://www.frontline.in/other/travel/jlrthe-new-attraction/article7603461.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
 
18 September 2015

Ravi Sharma: FOR years, Karnataka’s tourism mainstay at all leading international trade fairs was heritage, culture and architecture. But at the World Travel Market 2013 conferences and interactions, an unexpected theme was showcased—wildlife, along with nature and adventure tourism. This coincided with Conde Nast Travellers’ October 2013 issue hailing Kabini as India’s next big safari destination. Karnataka’s wildlife terrain and eco-tourism in general, and the entity promoting it, the Jungle Lodges & Resorts (JLR), caught the attention of the global travel industry, with leading tour operators implying that wildlife could now become the backbone of tourism’s future in Karnataka and would be the platform to expand its product portfolio. The JLR, created in 1980, has promoted eco-tourism, adventure tourism and enchanting wildlife destinations in Karnataka.

Working closely with the Forest Department (which continues to be a shareholder), the JLR runs 18 properties across national parks, wildlife sanctuaries and the coast—with a footprint across the entire Western Ghats, from Castle Rock in the north to Shivamogga and Mangaluru in the south—making it India’s largest and most popular chain of resorts in wildlife and eco-tourism. The JLR is planning to start the “Great Kanara Trail” soon. It also provides consultancy services to other State governments for promotion of eco-tourism, and trains naturalists and guides.

Commenting on the efficiency and popularity of the JLR resorts, its Managing Director Vijay Sharma said the corporation made a pre-tax profit of Rs.12 crore on a revenue of Rs.52 crore, “but being an extension of the Forest Department it is not profit that motivates us. We strongly believe in responsible tourism and operate well within our carrying capacity, given the sensitive areas we operate in”.

Although angling, which was a popular sport in the JLR’s Bheemeshwari Fishing & Nature Camp and the Galibore Nature Camp (where masher weighing over 45 kilogram were routinely caught and released into the river) has been banned since November 2013, Bheemeshwari continues to be the second highest revenue earner among JLR’s properties. The JLR has plans to set up resorts at Belagavi, Apsarkonda (near Honnavar) and Ottinani (near Kundapura).