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Resource Center
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Tourism Minister Launches ‘Find What You Seek’ Campaign At ITB Berlin 2013
March 09, 2013

Tourism Minister Launches ‘Find What You Seek’ Campaign At ITB Berlin 2013


http://www.hospitalitybizindia.com/detailNews.aspx?aid=16145&sid=1

09 March 2013

Mumbai: In order to promote India as a year-round destination as well as a country for individual travellers, the Ministry of Tourism (MoT), Government of India launched ‘Find What You Seek’ campaign at ITB Berlin 2013 in Germany. This is the second global launch of the campaign. MoT had launched the same campaign at World Travel Market (WTM) in London last year.

While announcing the launch at ITB Berlin 2013, Dr K Chiranjeevi, Minister of State with Independent Charge for Tourism, Government of India, said, “India offers visitors from all over the world travel tailored to their individual needs. India’s attractions include World Cultural Heritage sites, palaces, beaches, mountains and adventure trips, as well as wildlife, culture, festivals, religion, shopping, conferences and events.” He opined that there is a special focus on health and wellness tours in India. “This is where we have become highly popular and offer outstanding value for money. The aim is also to promote India’s countless festivals and the increasing number of Ecotourism destinations. The intention is to further consolidate India’s position on the international market as a place to visit 365 days a year,” Chiranjeevi said. And to ‘Find What You Seek’ is at the heart of it all, he added.