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‘Tourism Depends On Effective Portrayal Of Culture’
March 19, 2013

‘Tourism Depends On Effective Portrayal Of Culture’

Former director of Kerala State Archaeology, Chennai, T Satyamurthy on Friday said that development of tourism in the country is largely dependent on culture.


19 March 2013

He was speaking after the inauguration of national seminar on ‘Archaeological, Historical and Cultural Tourism in South India’ organised by Mahajana Tourism Development
Institute in the city.

Satyamurthy said that the culture of the nation should be portrayed in a fitting manner to make tourism an effective medium to attract the masses. Every village in India has its own essence of tourism, with unique culture, practices and historical values. When all these aspects are depicted in effective manner tourism will witness development.

Pointing out that the god’s own country Kerala is ranked first in tourism sectors in the Nation, Sathyamurthy said that the State does not have much of historical, monuments and places of attractions, but still has excellent scope for health and environment tourism. While, Odisha state has a rich combination of history and heritage, it does not stand on par with Kerala when it comes to tourist footfall.

Delving into tourism in India, Satyamurthy said that, it was not new to the country as there are mentions about it in vedas itself.

Indian tourism is perhaps the one among the oldest tourism country on the account of religious, historical, heritage and cultural reasons.

Director of epigraphy branch, Archaelogical Survey of India, Mysore T S Ravishankar cited that numerous historical manuscripts available in India which contain information about the country’s heritage and culture. He said, appropriate measures should be taken to make  foreign tourists know about such antiques.

‘Pravasodyama Abhivruddhi- Hosa Aayama’ (New perspectives of tourism development) a book authored by K S Nagapathi, director of Mahajana Tourism Development Institute was released.
President of the Mahajana Education Society R Vasudeva Murthy, Samskruti Subbanna and La Na Swamy of the institute were present.