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ITB Asia To Include Responsible Tourism Initiative In This Years Event
October 07, 2012

ITB Asia To Include Responsible Tourism Initiative In This Year’s Event


07 October 2012

Mumbai: Messe Berlin, the organiser of ITB Asia - The Trade Show for the Asian Travel Market - recently said that it was committed to promote social responsibility in tourism through the Responsible Tourism initiatives undertaken for this year's conference. Taking place at The Sands Expo and Convention Center in Marina Bay Sands, Singapore, ITB Asia 2012 will be held from October 17-19 this year. All through the three days, Responsible Tourism practitioners and experts will be sharing their insights and advices on best business practices through various sessions focusing on different tourism segments and topics. ITB Asia delegates can participate in one-on-one sessions with Responsible Tourism experts, according to a report by travmedia.com.

A platform for sharing experiences, strengthening relationships and potential business opportunities between socially-responsible travel trade professionals, the initiative aims to promote and raise awareness for responsible tourism across the Asian travel and tourism industry, and is open to all ITB Asia delegates and attendees. The event will also feature winners of Wild Asia's Responsible Tourism Awards 2012. Organised in cooperation with The Blue Yonder, Wild Asia, Green Circuit and International Council of Tourism Partners (ICTP), this year's Responsible Tourism initiative includes clinics featuring experienced practitioners from various fields such as sustainable architecture, digital marketing and tourism management.

The first session addressing ‘Holistic Property Management’ will take place on the first day of ITB Asia 2012. The session will be hosted by Andrew Jones, Guardian and Founder, Sanctuary Resorts. The Responsible Tourism Clinics will continue on October 18 with ‘Responsible Tourism Reporting’, led by Raj Gyawali, Founder Director, Social Tours. Later in the second day, ‘Practical Applications of Social Media to Increase Profit in Business’ will be held with Ajay Jain, who actively builds travel communities online and offline through the Kunzum Travel Café concept, as the host.

The final session facilitated by guest speaker Raj Basu on ‘Tourism is a tool for Conservation’ will also take place on the second day. Concluding the Responsible Tourism initiative will be the Responsible Tourism Forum and Networking at ITB Asia 2012 event, which will be held on the last day of the show. The two-hour networking event will feature guest speakers representing The Blue Yonder Associates, ICTP, and the Global Sustainable Tourism Council, as they share case studies and first-hand accounts of people who have made a difference in Sustainable Tourism.

Nino Gruettke, Executive Director, ITB Asia, said, "ITB Asia's Responsible Tourism initiative will feature experts from various fields to share recommended practices for companies to cultivate a socially-responsible approach to their businesses. This will be mutually beneficial for both parties as it prolongs tourism operations in the region and preserves the environment."