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October 16, 2012

MoT To Organise International Travel Mart For North East In January Next Year

150 international buyers expected to attend the exhibition in Guwahati


16 October 2012

P Krishna Kumar,New Delhi: In its endeavour to showcase North East India in the international market and promote the region, the Ministry of Tourism (MoT), Government of India will organise an International Travel Mart for the Northeastern states in Guwahati, Assam in January next year. The tentative dates for the maiden North East Travel Mart are January 18, 19, 20, 2013. According to sources in MoT, the proposal for an international travel exhibition for the North East has been forwarded to the Cabinet Secretariat, and a final shape to the Mart will be given based on its approval.

According to the official, the objective of the Mart is to promote North East India as a complete destination to the international buyers. Besides all the states in North East India (Assam, Arunachal Pradesh, Sikkim, Manipur, Meghalaya, Nagaland, Tripura, and Mizoram), West Bengal Tourism will participate and exhibit its tourism products at the three-day event. “We will be inviting buyers from 18 countries, basically countries in the ASEAN and SAARC, for the exhibition. There will be participation from China and Afghanistan as well,” the official informed. About 150 delegates are expected to attend the Mart. The international participants will include tourism boards from both ASEAN and SAARC countries, as well as tour operators from these markets. As part of showcasing the destinations to the overseas participants, MoT will also organise a post-event FAM tour of the region.

This is the first time that MoT is organising an international travel fair of this scale specific to a region. While the entire show will be under the aegis of MoT, various developmental agencies of the region, including the North East Council, will lend their support to the event. The Northeastern region that accounts for 7.9 per cent of India’s geographical area, currently receives only 0.9 per cent of domestic tourists and 0.3 per cent of international tourists.