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Kerala Tourism To Launch Campaign To Promote Bekal
May 06, 2012

Kerala Tourism To Launch Campaign To Promote Bekal

http://www.travelbizmonitor.com/kerala-tourism-to-launch-campaign-to-promote-bekal-16337

06 May 2012

Mumbai: The Kerala Tourism Department will soon launch a campaign to promote Bekal in Kasaragod district, and the famed 17th century fort there, with an aim to develop it into an international holiday hotspot by 2015. The campaign, 'Know Bekal', organised jointly by Kerala Tourism and Bekal Resorts Development Corporation Limited (BRDC), is aimed at enhancing the inflow of national and international tourists to the place, said AP Anil Kumar, Minister –Tourism, Government of Kerala.

The campaign includes a series of programmes such as tours for travel professionals, road shows, open theatres, light and sound shows, setting up of information kiosks at major destinations and representing Bekal in global tourism trade fairs.

Kumar informed that to improve accessibility to Bekal, an airstrip is being planned there at an investment of Rs 100 crore. "A lot of developments are coming up in Bekal. The core aim of the campaign is to showcase the rapid transformation in and around the town, including construction of luxury resorts and improvements in transport infrastructure," Kumar said.

"Our target is to nearly double the annual tourist inflow to Bekal from the current 3.2 lakh to six lakh by 2015," he added. Oommen Chandy, Chief Minister, Government of Kerala will inaugurate the campaign on May 10, the Minister said.

BRDC, the authority tasked with implementation of the Bekal Tourism Project, is planning to develop six five-star luxury resorts in the town by the end of 2012.

Built in 1640 as a defence post, the sea-facing Bekal Fort is the centre of attraction of the coastal town. "Besides the Fort, we are also keen to promote other attractions of Bekal like its backwaters, rich cultural heritage and options of water and aero sports," IC Mahesh, Management Director, BRDC said.