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National Tourism Advisory Council Meets Strategies For Development Of Tourism In 12th Plan
December 12, 2011
National Tourism Advisory Council Meets Strategies For Development Of Tourism In 12th Pla


12 December 2011

New Delhi:
Union Tourism Minister, Shri Subodh Kant Sahai has said in order to develop tourism infrastructure in the country the Tourism Ministry has appointed a National level consultant, which is in the process of identification of the  four tourist circuits/destinations and two rural clusters   in each State/UT.  Chairing the meeting of the National Tourism Advisory Council  held in New Delhi today, the Minister said 35  tourist circuits/destinations/cities are planned to be developed in Phase-I  by 2016.  He said the list of identified circuits/destinations of the first page would be available very soon.  Shri Sahai said the idea is to be developed identified circuits/destinations in PPP mode.

The Tourism Minister said we must keep pace with changing trends and requirements of the overseas and domestic travellers , who are increasingly more demanding.  Shri Sahai  informed the council that for implementation of different strategies, the Tourism Ministry has asked Planning Commission for an allocation of about Rs. 23,000 crore in the 12th Five Year Plan as against the allocation of Rs. 5156 crore during the 11th Plan.  He said “ I am confident  that if requisite funds are made available to us, we will be able to take tourism to new heights and tap its full potential for India’s development.”

During the meeting the Minister briefly outlined the strategies for development of tourism in 12th Plan, which is given below:-

Skill Development

Strategy I
  • Enhancing the Institutional Infrastructure of Hospitality Education by
  • Opening new Institutes of Hotel Management (IHM) and Food Crafts Institutes (FCI)
  • Augmenting the capacity of existing IHMs/ FCIs by strengthening and upgrading infrastructure
Strategy II
  • Hospitality Education to be broad  based to cover
  • Universities / Colleges
  • Polytechnics
  • Industrial Training Institutes
  • Vocational Education at +2  level through CBSE and other State Level Boards
Strategy III
  • Skill development through “Hunar Se Rozgar” programme through
  • IHMs/ FCIs
  • Govt./ Private educational/ training institutions recommended by State Govts.
  • Classified hotels
  • Programmes proposed for following trades:
  • Food Production, Food & Beverages Services, Housekeeping, Bakery, Travel & Tour Facilitators, Home Stay owners/ workers, Valet Parking Assistants, Spa   Therapists, Bell Boys, Golf Caddies, Security Personnel for Hotels.
Strategy IV
  • Skills of existing Service Providers to be certified through a stringent process to enhance their employability
  • New sectors to be identified e.g. Restoration workers of heritage buildings (Neemrana)

Infrastructure Development

Strategy I

  • Identify 35 major Circuits/ Destinations (one in each State/ UT) - having potential to attract large number of visitors – for development in Mission Mode    on pattern of JNNURM and Delhi Mumbai Industrial Corridor.
  • To be identified by National Level Consultant engaged by Ministry of Tourism, in consultation with State Governments.
  • A State level Project Monitoring Agency (SLPMA), funded by MOT, to be set up in each State for facilitating implementation of these projects.
  • Govt. of India to provide approx. Rs. 270 crore for infrastructure development at each such Circuit – Proposed outlay of Rs. 9450 crore for 35 circuits.
Strategy II
  • Develop 20 Tourism Parks to be located in developed / underdeveloped / unexplored area of tourist interest
  • Each Tourism Park to have at least 50 acres of land
  • Sufficient land earmarked for Hotels, Convention Centres, Theme Parks, Skill training Centers
  • Facilities for craft centers / haats, entertainment & amusement, food street, sports and hosting of cultural events/ festivals
  • On pattern of Sentosa (Singapore), Cancun (Mexico)
  • Development of Tourism Parks
  • Through PPP / SPV of Central Govt. and State Govt.
  • Land to be provided by State Govt. or private partner
  • Local community participation/ employment
  • Initially in Phase-I, 20 Tourism Parks to be developed in Mission Mode with an outlay of Rs 1000 Crore
  • State Government to provide tax incentives, speedy clearances, higher Floor Area Ratio (FAR) and connectivity
  • Central Government to provide core infrastructure and tax incentives
Strategy III
  • Identify Rural Tourism Clusters of 5 to 7 villages having unique craft, ethnic art form for development as Tourism Products
  • Creation of tourism awareness in the host community
  • Facilitating marketing of local products through creation of Craft Bazaars/ Haats
  • Assist in developing basic local infrastructure and sanitation
  • Development of Accommodation
  • Home Stay facilities for tourists within the cluster
  • 70 RTCs to be identified & developed in 12th Plan with an outlay of Rs 770 Crore
Strategy IV
  • Existing scheme of development of tourism circuits / destinations to continue.
  • The financial limit of Rs 5 cr and Rs 8 cr for destinations and circuits to be increased to Rs 7 cr and Rs 10 cr respectively
  • Scope of the scheme to be enlarged by including ropeways, green buses, renewable energy, marine parks, infrastructure for film cities & film museums, etc.
Marketing, Branding and Promotion
  • To undertake widespread and aggressive promotional activities
  • Develop New Markets
  • CIS, ASEAN, Middle East and African countries
  • Open new Representative Offices overseas for wider reach
  • Promoting new tourism products
  • Golf, Polo, Wellness, Medical, MICE, Caravan, Cruise, Adventure & Wildlife, Film
Hygiene and Sanitation
  • Lack of Hygiene and sanitation at tourist destinations major irritant for the tourists. To improve the situation
  • Ministry to undertake extensive Social Awareness Campaign under ‘Atithi Devo Bhav’ initiative
  • To involve NGOs, Schools, industry associations, etc. to carry out cleanliness drive at major tourist destinations
  • Workshop scheduled on 20th December, 2011
  • Top priority by Ministry in sanctioning the setting up of wayside amenities, bio-degradable toilets and other cleanliness projects
Sustainable Tourism
  • For enjoying the advantage of tourism for a long period, its growth has to be sustainable. For this purpose efforts will be to:
  • Based on the finalized Sustainable tourism criteria and indicators (STCI) of for tour operators and the accommodation sector, implementation of STCI   certification to be done by the existing agencies already engaged in the process of certification, through innovative use of existing mechanisms.
  • Financial assistance under the Ministry’s Market Development Assistance scheme to be provided for representatives of recognized national associations to   participate in workshops/seminars on sustainable tourism organized by reputed organizations in India or overseas.
Safe and Honourable Tourism
  • Ministry alongwith stakeholders already adopted Code of Conduct for Safe and Hon’ble Tourism. Scheme of “Tourist Facilitation and Security Organisation   (TFSO) being implemented on Pilot Basis”.
  • Following further steps would be taken:
  • Wide-scale dissemination of tenets of Code of Conduct for safe and Hon’ble Tourism
  • Implementation of TFSO Scheme in all States/ UTs during 12th Plan.
Niche Tourism Products
  • To showcase India as round-the-year tourism destination, promotion of following niche products:
  • Adventure, Medical, Wellness, Golf, Polo, Cruise, MICE, Pilgirmage/ Spiritual travel, Film Tourism.
Taxation and Incentives
  • Following measures are proposed
  • Taxes levied on Tourism industry should be unified, rationalized and made globally competitive
  • GST for tourism should not be more than 8%.
  • Incentives available to hotels need to be extended to all tourism service providers under Sec 35 AD of Income Tax Act, 1961.
  • The foreign exchange earned by hotels and inbound tour operators may be considered as ‘deemed’ exports and full service tax exemption be provided to them   at par with other exporters
  • Hotels may be considered to be included in the infrastructure lending list
  • Setting up of an Inter-Ministerial Coordination Committee under the Chairmanship of Principal Secretary to Prime Minister with   members from concerned   Ministries such as Civil Aviation, Road Transport & Highways, Urban Development, etc.
  • In each State/UTs under the Chairmanship of Chief Ministers/Administrator with members from concerned Ministries of the State Governments/UT   Administrations
  • Planning Commission should help MoT in sorting out inter-ministerial and State level issues
  • Planning Commission should increase the budget outlays of Tourism Department in the Annual Plan of State/ UTs