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Resource Center
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Declaring 2017 as the year of Sustainable Tourism has once again served to highlight how unsustainable mainstream tourism..

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`Incredible India' Campaign Has Run Its Course: Experts
October 22, 2011
`Incredible India' Campaign Has Run Its Course: Experts

The `Incredible India' campaign, run by the Centre to attract tourists to the country, has completed its life and it needs to revamped, according to experts.


22 October 2011

"The campaign has lived its life and it needs to be reinvented," said Arjun Sharma, Managing Director, Le Passage to India, a travel firm, today.

He was addressing a session on `Marketing and Innovation in Tourism', organised as part of the three-day Goa International Travel Mart (GITM), which began here yesterday.

There is, however, no denying the fact the campaign helped to increase tourist inflow into the country, he maintained. Sharma said the foreign tourist inflow has increased from 2-3 million to 5 million per year.

He welcomed the Union Government's decision to hike the tourist revenue target from USD 1 billion to USD 5 billion. The aim, he said, should be to at least attract one per cent of the global tourist population, which is 12 million visitors.

Nikhil Ganju, Country Manager of travel site www. TripAdvisor.com, said the Centre should spend significant chunk of revenue on online media which are often visited by the tourists.

Quoting figures, Ganju said more than 30 per cent of the world population is online. "India has the third largest number of Internet users in the world after China and US," he added.