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Karnataka Tourism to Focus on Golf Tourism


Plans to promote state in north India with themed campaign

http://www.expresstravelworld.com/201110/market01.shtml

15 October 2011

NUPUR SINGH, New Delhi:


In an effort to promote the state as an all round destination, Karnataka Tourism has decided to focus on developing golf tourism. K Viswanatha Reddy, director - Tourism, Karnataka said, “The strong evolving segment in the state is the upmarket segment with products like health and wellness and golf, etc. We are working on developing several golf courses to become a golf destination in the country.”

The state has witnessed a growth of 10 per cent in tourist arrivals this year, and total occupancy has crossed 40 per cent. “Karnataka is one state with many worlds offering a range of products like heritage, nature, pilgrimage, adventure, luxury, health and wellness. We have got an excellent feedback from the north Indian markets and expect a good response in the future as well,” said Reddy.

Presently, there are 30 tourism packages covering different parts of Karnataka. Apart from developing new products, Karnataka Tourism has plans to promote the destination in north India with a themed campaign - this is in response to the encouraging feedback received from markets like Delhi, Uttarakhand, Haryana, Punjab, etc.

Among the new initiatives, Karnataka Tourism is planning to host hot air balloon festival on new year's eve starting from the end of the year in Mysore, Hampi and Bidar. On the MICE front, the state is planning to set up an international convention centre.