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January 23, 2011
 
Kerala Tourism wins FITUR award


http://expressbuzz.com/cities/thiruvananthapuram/Kerala-Tourism-wins-FITUR-award/241734.html

23 January 2011

Thiruvananthapuram: Kerala Tourism won the award for the best international stand at FITUR held in Madrid, Spain, from January 19 to 23.

This is the first-time an Indian destination is winning this prestigious award at FITUR, which is the second largest tourism exhibition in the world.

The 58.5-sq.m. stand centred on the backwaters of Kerala was designed by Stark Communications. “We are overwhelmed by the response received at the fair. The simple, yet classy stand was a major crowd-puller and gave the Spanish trade an endearing taste of God’s Own Country,” Tourism Director M Sivasankar said.

The award, which is based on the design of the stand, its ability to attract visitors and materials used is given to the best three international stands, an official release here said.

Colombia and Portugal are the other international destinations which won the award this year.

“Our aim was to offer visitors an authentic experience of the land; and the backwaters, which is one of Kerala’s most sought-after attractions, was a natural choice for the theme,” Shelton Pinheiro, Creative Director, Stark Communications, said.

Chinese fishing nets, country boats and lanterns added to the rustic charm of the stand built with eco-friendly materials.

The Kerala team at Spain also included four trade participants - CGH Earth, Pioneer Personalized Holidays, Isola Di Cocco and Travancore Heritage.