This paper provides a comprehensive analysis of the Planning Commission’s XI Five Year Plan’s Tourism Report. While appreciating certain positive trends in the Report, we appeal to the Planning Commission to consider an approach that is more broad-based and inclusive. Concerns such as, who grows, who benefits, who is harmed by tourism’s unrestricted and unregulated growth, is tourism non-exploitative, is it socially just and equitable and are its processes of planning and implementation democratic, need to be addressed if we are to see tourism in the XI Plan truly inclusive and people centred. This, we believe, will do justice to an activity that is ultimately based on people – the tourist and the communities visited. We highlight the insufficient attention paid to impacts tourism has had on specific constituencies (like women, children, tribals, dalits, other minorities), labour issues, the lack of strategies to ensure sustainable tourism, the role of government in tourism infrastructure development, and the need to bring in sharper perspectives and positions on ecotourism and climate change.