Women

The Handicrafts Story and Tourism

Research Papers and Case Studies

The close linkage of tourism and souvenir products creates great potential of the tourism sector in marketing and publicity of handicrafts. However, it also raises pertinent questions about nature of promotion of handicrafts in tourism and its implications on artisans and the art itself. The artisan needs to be seen and valued as an artist by giving the craft products their rightful place in its cultural context and ensuring real cultural exchange through tourism.